Strategic Market Expansion and Sales Optimization for U.S. Growth
U.S. Market Expansion, Sales Optimization, B2B Growth, B2B Growth, Rate Mitigation, Financing Solutions
Gentec Equipment hired Momentum Strategic Group for a targeted mission of 4 months in order to stimulate the company's growth in the American market. The objective was to optimize the positioning of sales representatives, mitigate the impacts of tariffs, and implement creative financing solutions to encourage American customers to choose Gentec as their preferred supplier.
Key strategies implemented
- US Market Analysis and Sales Optimization: Momentum conducted an in-depth analysis of the American market to identify the most promising regions and sectors. This allowed Gentec to strategically position its sales representatives where there was the greatest demand, thus maximizing sales opportunities.
- Financing solutions for American customers: To encourage American businesses to partner with Gentec, Momentum helped set up flexible financing options. These credit terms allowed Gentec to offer greater payment flexibility, making the company an attractive supplier for American customers and encouraging larger, long-term contracts.
- B2B growth strategy: The focus was on expanding Gentec's B2B relationships by training the sales team, developing targeted marketing campaigns, and
strengthening relationships with key players in the construction and excavation industry in the United States. - Rate mitigation: By exploiting local suppliers such as USGL and diversifying its supply chain, Gentec has reduced its dependence on imports subject to high tariffs, thereby maintaining competitive prices in the U.S. market.
The result
Strategic analysis, combined with tailored financing options and optimized sales placement, will allow Gentec to significantly increase its market share in the United States. The funding initiative will create a strong incentive for American customers to choose Gentec, driving long-term growth and positioning the company as a trusted supplier in key regions in the United States.
Marc St-Arnaud
Marc St-Arnaud, with more than 30 years of experience in the entrepreneurial field, is a renowned strategy consultant and an exceptional business coach. His expertise spans a variety of sectors, and he is recognized for his entrepreneurial qualities, which include unwavering perseverance, unlimited creativity, keen critical thinking and remarkable open-mindedness. These traits make him an exceptional strategist, capable of developing innovative, effective solutions that focus on tangible results.
Her interpersonal skills, combined with great humility, allow her to navigate with ease in various business environments, and to forge solid relationships, both human and professional, at the provincial, national and international levels.
Throughout his career, Marc has supported businesses of all sizes on their growth journey, helping them overcome their challenges and exploit their full potential. His method is based on a combination of adapted business development strategies, personalized support and concrete solutions, all with a constant focus on the sustainability of long-term results. His approach thus makes it possible to guide companies towards a prosperous future and to position them competitively on the market.
